At major exhibitions and trade shows in Dubai, every brand competes for the same floor space and the same visitor attention, and a standard shell scheme with flat printed panels genuinely blends into the background in a busy, high-footfall hall. The practical problems compound from there: a rigid structure that only works for one booth size, an expensive custom build with no reuse value once the event ends, and loose electrical components or exposed wiring adding complexity to setup. A backlit modular booth solves each of these at once - illuminated rather than flat, reconfigurable rather than fixed to one layout, and available to rent rather than requiring a one-off purchase for a single activation.
Deluxe Printing has delivered backlit modular exhibition booths to exhibitors at GITEX, The Big 5, Arabhealth and Gulf Food, among the UAE’s highest-footfall trade shows, for over a decade.
Every frame section arrives with LED lighting pre-installed and all wiring concealed internally, so a team does not need to manage lighting components, run cables, or bring in an electrician. The stand connects together and plugs in, illuminating immediately. This matters specifically for UAE exhibition halls, where electrical contractor access is often time-restricted during event build-up periods, making a pre-wired system a genuine practical advantage rather than just a convenience.
Single-sided frames suit a wall-backed or perimeter position where only one face is visible to visitors. Double-sided frames suit an island placement or open-floor position at the centre of a hall, where the stand needs to engage visitors approaching from every direction. Both options use the same frame system, with only the graphic panel differing, so the choice comes down to where the stand will actually stand on the show floor.
| System | Style | Sizes | Printing |
|---|---|---|---|
| Island Shell Scheme | SA1 | 3m x 3m x 3m | One or both sides |
| Island Shell Scheme | SA2 | 3m x 1m x 1m | One or both sides |
| Island Shell Scheme | SA3 | 3m x 3m | One or both sides |
| Island Shell Scheme | SA4 | 6m x 3m | One or both sides |
| Island Shell Scheme | SA5 | 6m x 2m x 1m | One or both sides |
| Modular Booth | MS1 (T-shape basic) | 1m x 1m x 1m | One or both sides |
| Modular Booth | MS2 (X-shape) | 3m x 3m x 3m x 3m | One or both sides |
| Modular Booth | MS3 (T-shape) | 3m x 3m x 3m | One or both sides |
| Modular Booth | MS4 (U-shape) | 3m x 3m x 3m x 3m | One or both sides |
| Modular Booth | MS5 (Mono block) | Arch + 3m | One or both sides |
| Modular Booth | MS6 (W-shape) | 6m x 2m x 1m x 1m | One or both sides |
| Modular Booth | MS7 (Tri-shape) | 2m x 2m x 2m | One or both sides |
| Modular Booth | MS8 (Book shape) | 3m x 3m | One or both sides |
Exhibitors at GITEX, The Big 5, Arabhealth and Gulf Food order island shell schemes for central floor positions at major trade shows. Businesses exhibiting across multiple venues - DWTC, ADNEC, hotel ballrooms, showrooms - order the modular booth system specifically for its reconfigurability across different floor plans. Event agencies and retail designers order backlit stands for malls, boutiques and standalone island exhibits.
Standard production and delivery is completed within 3 to 5 business days, with rush turnaround available for urgent requirements. Both systems are available to purchase or rent, with rental packages including the frame, pre-installed LED lighting, SEG graphics and delivery/collection to the venue. Design support is available for artwork sized to the exact frame dimensions of the chosen configuration. Delivery covers Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, Fujairah and Umm Al Quwain.